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What Precision Nutrition has to say about ProCoach:

Can you explain habit-based coaching a little more?

Sure.  Lets do THIS!  We have an entire YEAR together! 

We believe that people can only reliably get to their goals when they do two things:

  1. Break down the thing they want to do (goal) into specific aptitudes (skills).
  2. Build those aptitudes (skills) through strategic daily habits (practices).

The formula pretty much looks like this: 

  • Practice daily to build skills.
  • Build skills to achieve goals. 

Growth and development comes through daily practices and supporting experiences.

Here’s an example of how this works:

Goal: Eat better consistently

Let’s say you want to lose weight. You know that to lose weight you’ll need to eat better consistently. That’s your real goal: Eat better consistently. 

But you don’t have all the skills to do it just yet. So you have to break it down into…

Skill: Hunger and appetite awareness

Which skills are required to eat better consistently? We’ve identified hunger/appetite awareness as the most important initial skill for making progress. 

But that’s not quite a concrete thing you can do. So you have to break it down into…

Practices: Eat slowly and stop eating when satisfied

We use two daily practices to build the skill of hunger and appetite awareness.

  • Practice 1: Eat slowly.
  • Practice 2: Eat until satisfied, not stuffed.

This takes a month - two weeks for clients to learn, practice, and repeat each habit. At the end of a month, clients have two very important habits that they can now use for the rest of their lives. They’ve learned it by doing it.

Not surprisingly, clients usually lose weight during this time. Because, of course, they’re learning to eat a bit less and adjust their intake according to body signals. 

Even better, they’ve built two new habits that they can use for the rest of their lives, no matter what else happens.

The ProCoach software delivers weekly habits (like the two above), supported by daily lessons and assignments, to help your clients not only eat better now  but also build the skills necessary to eat better for life.

What dietary philosophy is ProCoach built on?

None, really. 

You see, we’re nutritional agnostics. (For more on what this means, check out this article).

While meal-plan approaches require you to choose between vegan, Paleo, Mediterranean, or other “labeled” diets, habit-based approaches don’t force this choice.

This means our progressive systems of habits, lessons, and assignments can work equally well for vegetarians (who eat no meat) or meatatarians (who eat mostly meat).

Of course, we do believe that a healthy diet generally consists of:

  • whole, minimally processed foods;
  • lots of plants;
  • enough protein to meet your needs;
  • a healthy mix of different fats;
  • plenty of water; and
  • carbohydrates based on activity levels.


  Through lessons, assignments, and daily habits:

  • We help clients find the right mix of all these foods for their goals, lifestyle, and preferences. 
  • We show them how to make meals suitable for them. 
  • And we help them stay consistent.


However, we go much deeper than just the food.  We also dig into:

  • Food behaviors (food timing, meal frequency, meal speed, and food amount).
  • Food attitudes (food views, restriction vs. abundance, disordered thinking). 
  • Stress management (in general, how it relates to food).
  • Rest, recovery, and sleep (in general, how they relate to food).
  • Outlook (confidence, resiliency, mastery, and growth mindset).